Over 75% of the 13-34 year old U.S. population uses Snapchat. Nombre d’utilisateurs moyen par jour sur mobile 2019 : –, Chiffre d’affaire Snapchat 2018 : – Nearly half of 18-29 years log in daily, declining rapidly as we climb age groups. 2.5 billion snaps per day in Q3 2016 to 3 billion in Q1 2017. Snapchat’s quarter revenue in the second quarter of 2020 grew by 17% y-on-y to $454 million. By Q1 2015 the company doubled its user base to 80 million and by Q1 of this 2017 it managed more than double this number again (166 million). With regard to the last point, the number of partner apps was more than doubled over H1 2019. Snap Map has reached more than 200 million Snapchat users every month. Directly accessible data for 170 industries from 50 countries 2019 Snapchat revenue came to $1.7 billion. If you want to reactivate your account, you need to log in to your account within 30 days of deactivating your account. Over this period, we will also see penetration among internet users reduce (as the Pew Research Center suggests occurred between 2019 and 2018). In April 2019, the Financial Times gave Snapchat three years to become profitable, before it would have to seek fresh funds…, Snapchat quarterly losses, Q1 2015 – Q2 2020, $ millions, Snapchat’s operating margin stood at -68% in Q2 2020, down on -62% in Q1 2020, and -45% in Q4 2019. Autant de secteurs qui ont connu un essor important, compte tenu du confinement imposé dans de nombreux pays à travers le monde. Snapchat is a mobile messaging app, lets users capture videos and photos (called snaps) that disappear after they are viewed, add lenses or filters, and share with the friends. Shopping (19%) and social events (14%) see a bit less Snapchat usage. On the other end of the scale, Similar Web report that the average US user spends just short of 50 minutes per day using the app. While North American users are still the core demographic of the Snapchat daily user base, they have come to gradually occupy a smaller percentage of the total Snapchat users as European and rest of the world users account for an increasing share.
Spiegel has previously commented that targeting older users is the best way to ensure Snapchat continues to thrive. Evan Spiegel has stated in interviews that the smartphone camera was at the very heart of the Snapchat concept – indeed, it describes itself as a ‘camera company‘. Peak Snapchat ARPU was reached in Q4 2019, at $2.58. A controversial redesign of the app in 2018 was publicly criticised by Kylie Jenner.
Jordan Bevan Polls and quizzes that users can add to their snaps, Snap Map that users can see where their friends are hanging out, Discover features where users can watch breaking news and exclusive Original Shows, Integration that allows Reddit users to share, On average, in the second quarter of 2020, 238 million daily active users (DAUs) used Snapchat every day, 17% year-on-year growth in the Q2 2020.
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