Just trying to figure out, we've had, in the past, some periods where these plans -- these kind of significant first year prices below the second year price helped on the subscriber front, but later on caused some issues on the profitability or the revenue that flows into the second year.
Is that going to be a little bit tougher when those contracts expire in December? David McFadgen -- Cormark Securities Inc. -- Analyst. Are you finding that you need to offer these significant discounts to get the adoption for BlueCurve or what's the strategy behind those significant discounts? I noticed some more aggressive, I would say, pricing structure for these plans with prices around CAD90 versus a run rate price of CAD189, CAD190. Your question on home phone, we're happy with where we are in our home phone business. In late October, we launched Shaw BlueCurve Total, which bundles our fastest Internet speeds and IP video with a straightforward approach to rich content at an all-in price point that is attractive to the traditional or family orientated consumer segments. Net sales increased 9 percent to $4.4 billion and organic net sales were up 10 percent, reflecting increased pound volume due to elevated at-home food demand resulting from the COVID-19 pandemic, as well as positive net price realization and mix.
Our balance sheet and liquidity position continues to be strong. I think the -- if you look at the calendar year, you'll likely see maybe a slight decline in losses in Q2 and then a better result in Q3. As our results continue to demonstrate, facilities-based operators provide the most effective, sustainable competition in the market and offer Canadians innovation and real choice for their connectivity services. Returns as of 10/20/2020.
I know Vince alluded to subsidies, but there was probably some on pricing as well.
As our IPTV availability continues to grow, now at close to 80%, so too does the number of customers choosing to self-install, which has increased to 48% in the quarter.
Shaw Announces First Quarter Results By Published: Jan 12, 2017 8:02 a.m. So there's -- just the base is small enough now and it's enough within a sort of booming bundle segment that you see a slightly weaker result in Q1 than in subsequent quarters.
$60-$120 annual extra for a user they already have captured bumps their ARPU without raising prices, little extra data load, and zero extra load on the circuit switched call network.
Facebook daily active users (DAUs) – DAUs were 1.73 billion on average for March 2020, an increase of 11% year-over-year.
I’m my experience they provide better customer service than my other experiences with TELUS and Rogers.
First of all, just on the video cable subs. Thank you, Brad, and good morning, everyone. There is probably one or two more name retailers that we'll look to bring on over the course of the next six months or so, and I think they are a nice positive complement to what we're doing. I think one of the things our competitors are probably struggling with as well is, we've got a cost structure now around all of our programming agreements that enables this and I think on big packages, gives us a definitive cost advantage vis-a-vis our competitor and we're clearly going after that as well. We have delivered another quarter of stable Wireline results and we continue to grow our Wireless and Shaw Business divisions. Shaw BlueCurve Pods expand in-home coverage by creating a mesh Wi-Fi network which blankets your home with wireless coverage and reduces the challenges of Wi-Fi dead spots. Bigger question is, as and when the market might be ready for that and we're not really going to get into that too much today. We continue to be very pleased with how the BlueCurve targeting, which is our focus this year, is working. I think I understand you're thinking and -- how you're thinking about our pricing and packaging and the challenge with the thinking is, it's not with a lens that you can think across the board. You don't disclose COA, nobody does anymore, but can you directionally give us any sense as to how much it may have increased in Q1 versus Q4 or Q3 given all the competitive offers out there and given your Absolute Zero plans? Despite these customers graduating during a period of intense promotional activity, we are pleased with the early results of our renewal programs. Subsequent to quarter end, we were active in the debt capital markets.
On the iPhone cohort, yes, I mean, we are -- as Brad said, we're really, really pleased with how positively that initial class of iPhone customers have responded to our renewal efforts, which of course, as you can imagine, it's been about two years in the making as we build out that team. We'll keep going. I'd just like to get some sort of handle on how much equipment subsidies and other promotional costs are going up. I think you'd like the dynamics of what's happening with this space. The intensity of this dynamic drove both our gross additions and churn up over the prior year, though, overall, we continue to be pleased with the quality and quantity of our subscriber growth, including increased ABPU and ARPU of both 4.1% -- 4.5% and 1% year-over-year, respectively, driving wireless service revenue and EBITDA growth in the quarter.
So, overall, we have a very confident view of this. When you look at the market in Q4 and how it evolved, some could say it was a reaction to your significant subsidies in the market for iPhones.
I think, though, when you think through what's happening in Business, we've got really stable SMB growth that we're very happy with and its offset against price competition and we've got pockets where the economy is impacting our legacy service in large enterprise segments. So this is our total focus.
Cookies help us deliver our Services. Are we starting to reach a floor level here or do you expect the home phone to continue to fall at this kind of pace? On your first question about COA, yes, the short-term competitive dynamic that we've seen which has relented a little bit in the last week or so, but certainly was well in place through the course of the Black Friday through early January period probably put about 10% to 15% on the cost of acquisition during that period. Can I ask two questions on Wireless and two on cable? David, it's Paul, thanks for the question on 700 and deployment in the West. First quarter wireless service revenue increased over 18% year-over-year to almost CAD200 million and EBITDA increased over 60% to CAD77 million, of which CAD21 million was related to IFRS 16. A decent portion of our customers are adding home phone for CAD10, but the CAD10 and the CAD169 is not really the strategic thing that we're driving after. I'll take them in order. What has driven in terms of video losses is mitigation of BlueCurve Total losses since our -- mitigation of video losses since October 22.
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