In order to see the list of built-in variables available to you, click on the ‘Variables’ menu: Configuring a built-in variable means activating or deactivating the variable from within the GTM interface.
An outline of what we have lined up in this post: The Data Layer is Google Tag Manager’s central repository of structured data.
Let’s head over to Tag Manager and create a variable with this Data Layer Variable name.
Each object is made up of key and value pairs.
Video Current Time: This variable returns an integer that represents the time in seconds where a user currently is.
I wonder if it is possible to automatically show the GTM debug bar when loading GTM with a specific environment and/or other GTM variable? To create or edit a routine, use the ZEDIT command. But i have a confusion here. Success, it worked! In GTM the number and type of built-variables that are available depend upon the type of GTM container being used.
So, to fire an event, the scroll depth trigger has to depend on the timer trigger. You want to pull data from the dataLayer into Google Sheets? Step Four – Deploy the Lookup Table in your events. Peformance is how we measure success. Simply type “dataLayer” into the console, and voila, there’s your data layer.
Since we are measuring if the user has read the content on a blog page or not we have three conditions here. Suppose you have an ecommerce business and you want to fire a tag on a product page only if the product category is ‘Men’s’. In Tag Manager, in the Data Layer tab, you’ll notice that your nested data layer objects are displayed just like the nested HTML tags you’re probably used to seeing if you right clicked and inspected any element on a webpage.
Click Classes: This variable returns the value (of type ‘string’) of the ‘class’ attribute of the HTML element that was clicked. Upon the completion of a transaction, values like product id(s), cart value, tax, and shipping method can be pushed into the Data Layer.
Example value: GTM-XXX12.
Depending on how it was pushed, you should also be able to see the data layer information using Chrome developer tools under the … DOM element: This variable returns the value of the text of the DOM (Document Object Model) element or the value of the specified DOM element attribute on the page. In the example below, the first key:value pair in object #2 has a key of event, and a value of blog post view. Data Layer Variable in Google Tag Manager: How to Pull Important Data, How to create the Data Layer variable in GTM, How to pull the value you want from a Data Layer. Attribution Modelling in Google Analytics and Beyond He is the author of four best-selling books on analytics and conversion optimization: Copyright © 2020 OptimizeSmart.com All rights reserved.
In the example below, we called it “dlv – author.”. For example, in order to customize a built-in trigger say ‘DOM Ready‘ just click on it and then select ‘Some DOM Ready Events‘: Following is a complete list of built-in triggers along with their corresponding user-defined trigger: In order to see the list of built-in and user-defined triggers using the ‘Triggers’ menu, follow the steps below: Step-3: Click on ‘Choose a trigger type to begin setup’: A blocking trigger is a condition that must be met (must evaluate to true) for a tag to not fire/execute. New History Fragment: This variable returns the string value of the fragment (aka hash) portion of the page’s URL after the history event. To test this all out, you should save and refresh the page, and go through another order on your test site.
Go back to Tag Manager and refresh in preview mode, and also reload your page. Video Visible: This variable returns true or false, depending upon if the video was visible in the browser viewport. Activate all of the built-in variables so that they are available to be used anytime.
These events are like little checkpoints that you have on the page. However the expression ‘5’ can not be solved further, so it can be used as a value.
In Tag Manager preview and debug mode, go to the variables tab, select the appropriate event (in this case it is Page View), and you’ll see that the data layer variable “dlv- orderID” that was just created is populated with an order number – in our case, 315. Form Classes: This variable returns the string contained in the ‘class’ attribute of the form element that was clicked. Form URL: This variable returns the string contained in the ‘href’ or ‘action’ attribute of the form element that was clicked.
Click the down arrow next to the data layer array, and you can see the different objects inside. Select the elements tab, and type in “dataLayer” in the search bar at the bottom of the window. Trigger groups are very helpful in the case that there is a dependency for an event to fire on two or more conditions. Let’s say we want to create a data layer variable to hold the author value. Trigger groups are a new concept brought by GTM. Here you can see the nesting a little more clearly. Referrer: Provides the full URL of the page which brought a user to the current page.
Video Percent: This variable returns an integer that represents the percentage of video watched by a user.
Click GTM/GA Debug and the extension's data should appear. Suppose you want to fire a tag to measure a promotional impression on the home page and on a product category page. How to build a variable(s) which will get as many pirces (or id, or any other key), as number of purchased products?
Random Number: Returns a random number value.
Click on it: The rest of the process of creating a blocking trigger is similar to the process of creating a firing trigger.
You see the items nicely organized into a hierarchy. Julian started and grew venture-backed startups with his unique 'data first' approach to Online Marketing.
Hi, Very well explained, Thank you.
Also, after pulling a variable in GTM, do you have an article on how to send it to Google analytics?
Let’s look at a data layer that comes from an ecommerce /order-received page. Look at the variables tab in Tag Manager preview and debug mode, and you’ll see that the purchase price of the first item in your cart has been populated into the variable you just made. Create a new data layer variable, and enter ecommerce.purchase.actionField.id as the Data Layer Variable name. We create you new videos every week! Only a particular set of built-in variables are activated by default: Once a built-in variable is activated it can be used just like any user-defined variable. This is a little harder to visualize within preview and debug mode, so let’s open up javascript console again.
5.
These variables can not be customized. It’s just as easy. It’s important to understand that variables are resolved based on these events you see in the left hand column (Page View, blog post view, DOM ready, Window Loaded).
Unless you have a very specific reason for it, don’t worry about any of the other settings for now. Video Duration: This variable returns the total duration of a video in seconds.
There’s one other type of nested object you might encounter – a key pair inside of an array.
In summary: more information, more options and greater clarity on how GTM actually works. ‘www.abc.com/products/newsunglasses’, Page Hostname: Provides the hostname portion of the current page e.g.
Event: Gives details of current data layer events like DOM Ready, Page Load, Window Load, Click, etc.
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