Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Affinity Audiences allow her to reach sports fans who’ve previously visited her website. As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products. In this tutorial we are going to Design a amezing Banner by using Adobe Photoshop. What’s a key benefit of Responsive Display Ads? She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. They help limit ads to banner-eligible slots. → Google Ads Video Certification Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are. Google Ads Connects Businesses With The Right People At The Right Time. (Choose two.) Which type of automated bidding strategy is Target return on ad spend (ROAS)? Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. They offer the advertiser more creative control than uploaded ads. They automatically create ads that serve all ad slot sizes. What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot? Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign. Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. Quinn creates a custom audience segment using keywords and URLs as inputs. What’s the most likely reason she decided on remarketing? Your ads will be placed on all search engines. → Google Ads Display Certification Olivia manages an online store that sells musical instruments. AMPHTML ads enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of AMP to building and serving ads. Many hours of study and then you try to pass the exam? He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. If you take the Google AdWords exams, you will receive a recognized certification that proves your skills in the areas of Digital Analytics, SEA and in this course focused on Google AdWords Display campaigns. How will creating a Display Ads campaign allow him to reach his goal? Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google. Increase online, in-app, in-person, and over-the-phone sales. User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. Get started Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products. Match each auto-bidding strategy to the right campaign goal. He wants to create dynamic call-only ads to reach specific audiences. Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Google Ads offers separate auctions for low budgets. To meet this goal, he’s willing to increase his CPA and campaign investment. What’s a compelling reason for Zoe to use Affinity Audiences? By using Exceed LMS, you accept our, Develop a Google Display strategy with wider company marketing plans, Generate a plan to increase awareness, consideration, action and retention using Google Display, Google Marketing Platform Certification Exam, Translate a vision for online marketing into a coherent digital marketing strategy, Develop a plan to reach new and existing customers with Google Display Audiences, Ensure that the Display marketing plan is aligned with the digital marketing budget. Predictions built from ad portfolio data, aggregated across benchmark businesses. Display & Video 360 Certification Exam. option will limit her reach, as uploaded ads don't have access to the same inventory as Responsive Display Ads. They enable publishers to deliver a faster experience using AMP. Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs. Certification Google Ads pour la publicité sur le Réseau Display Démontrez que vous maîtrisez l'utilisation du Réseau Display de Google de façon à tirer le meilleur parti de votre investissement dans la publicité display. Jake’s been trying to build brand awareness for his new clothing line. Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions. Google Ads allows you to cap the number of ads you pay for, based on your business. → Google Ads Measurement Certification She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Julie wants to show potential customers products they previously viewed on her website. Google Ads Display. Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for. Performance Planner forecasting is powered by billions of Google searches conducted each week. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. Language targeting, which lets you reach people with your selected language as their browser’s language setting. Which of the following is a core benefit of Google Ads automated bidding? Place your business’s ads on every available search engine. Hiroko wants to reach users that have viewed one of her bicycles but didn't purchase and show them an ad with that exact bicycle. Performance Planner will help her identify funds from other operational budgets to allocate to marketing. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google. Select All Correct Responses. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads. It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears. It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences. Increase reach and track performance with Google Display Audiences and Performance Planner. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. To increase exposure and reach audiences with specific interests across the web. Which of the following is not a component of Google Display ads' value proposition? By offering the ability to display Bumper ads. Select All Correct Responses. It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen. Click-through rate averages require planning, By giving advertisers control over the number of specific actions their spend will return, By giving advertisers control over which competitors they place ads in auctions against, By giving advertisers control over the next highest bid allowed in auctions they enter. By driving online, in-app, in-person, and over-the-phone sales, By influencing consideration of your products and services, Google Ads Certifications (Google SkillShop), → Google Ads Search Certification Select All Correct Responses. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Amanda is the marketing manager for a plant nursery. Google Analytics Individual Qualification, Android Enterprise Professional Associate, Getting Started With Google Analytics 360, Twitter Video Ad Badge Assessment Answers. Which two types of data are included in demographic targeting? Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. Company targeting, which allows you to serve ads to the people who work for a specific company you choose. autoplay: 1, // Auto-play cuando la página cargue They’re built for performance, reach, and scale. Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views. There are six Google Ads certifications available today: Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps, and Google Ads Measurement.
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