In Google Analytics select the customization option followed by ‘New Custom Report’. Logged into Google Analytics, click on the left hand navigation bar: Customization > Custom Reports. Include. How to Create Custom Reports. Pro Tip: Make your name descriptive and informative. Creating custom dimensions reports allows you to analyze custom tracking parameters you set for your site. Want to know more? Some metrics and dimensions can't be paired in a custom report. If you’re interested in learning more about Google Analytics check out some of our other resources that are available on the Digistorm blog: Google Analytics for Schools: Metrics You Need To Know, Upskilling for School Marketers: Web Analytics. Step 3: Fill in all details of your custom report. But for some quick simple custom reports, read on. In this post I give a demonstration of a weekly report I set up based on eMail conversions on the site. For each tab that you create, you’ll need to choose a report type and select from either Explorer, Flat table, or Map Overlay. The Explorer report type is the most common option as it is appropriate for basic reporting. This is a 360 only feature and you can read more about creating these reports in this blog post. What Are Custom Dimensions? Let’s use an example to create a custom report that your school would use regularly. What are the KPIs that suit each of your business objectives? I hope you are inspired to set up your own set of custom reports. In the above example, this report will only include traffic from a Source of moz.com. Pro Tip: To avoid irrelevant or excess custom reports, use the “All views associated with this account.” sparingly. Grab your phone or keyboard and reach out to us, 1033 N 2nd Street Lastly, you have the option of extending this report to multiple views within you Google Analytics account. For details, refer to valid dimension-metric combinations. Application developers keep on adding on more and more analytics whereas sometimes we just want a simple report. Then keep reading to learn how to create and save custom report templates that provide you will all the information you’re after. Another example of a useful custom report that your school can utilize is a bounce rate report. When you get to filters, you can limit the custom report to specific dimensions. Is it from twitter or Facebook, from guest blogs we did, articles we appeared in or other. They enable you to summarize and present your data in a way that best suits your business goals. Select a new report type for every tab you add to the custom report. In the above example, if you click on the Referrer Absolute URL (a custom dimension, fyi) we’ll get in the next view a break down of landing page for sessions with that specific Referrer Absolute URL. What is your main online business objective? In our case I want to display the source (where the traffic is coming from) so I can see where we are getting the best conversion. Understanding your website bounce rate is essential as although every website has a bounce rate it’s important to understand when a website bounce rate is too high and what may be affecting it.
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