Content marketing can be very effective, but it'll be hard to generate an ROI if you don't have goals you can aim towards. How? With a content marketing strategy that meets their needs and yours. This books will show you how! They needed to do it on a budget. Here are, in our opinion, some of the best content marketing examples for 2020. Otherwise, things get lost in translation. Coffee is a very personal thing to a lot of people. Then read on to see 5-10 minute video walkthroughs of the top examples with step-by-step breakdowns showing exactly what they did. Before we discuss results, let’s briefly look at Simply Business’ interesting take on content curation. Let's take a look at content calendar examples for brands that are killing it. They focus on developing a better relationship which fetches them conversions. 80% of B2B buyers don’t buy when they visit a website. In this way, you supplement your own original content to increase engagement. Other sites also linked back to this page and shared it with their readers. Buffer is basically a tracking app for social media. #1 Video Content Marketing Examples. So, these were some highly effective and viral Content Marketing Examples that will help you understand how to connect with the audiences to ensure conversions and boost in sales. Content Marketing: The Definitive Guide Amplify your content marketing and drive massive business results. If you haven't seen or heard of this campaign, then you've probably been living under a rock. The success of this company is very obvious considering their efforts. According to the Content Marketing Institute, "Content marketing's purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. In content marketing, that means a calendar. And based on a PointVisible research, 60% of B2C marketers are consistently into content marketing. On Instagram alone, this meal planning company has over a half million followers. It’s optimized for visibility in search engines as well as user experience and conversions. American Express Open Forum When it launched. They share topics from personal branding to specific beauty tips. The page itself is highly resourceful. Instead of us telling you how content marketing works for B2B companies, we decided to show you examples of 10 companies achieving excellent results with it. Our top takeaway. Content marketing generates 3X the leads for 67% less than traditional marketing. In exchange, the visitor provides an email and some basic lead-form information. They worked on a similar concept and build trust and belief. The Strategy: LeadPages focused on the following marketing assets to help them compete with major competitors such as HubSpot: While writing content for marketing purpose, you express an unseen side of yourself to the audience. For example, your product or service might be best showcased through blog articles, videos or a how-to guide. Executive Program in Digital Marketing | International Executive Program in Data Science, Digital Marketing Course | Data Science Course | Data Analytics Course, Search Engine Optimization | Search Engine Marketing | Web Analytics | Facebook Marketing | Inbound Marketing | Social Media Marketing | Email Marketing | Mobile App Marketing, About Us | Contact Us | Legal | Blog | Corporate Trainings, Mumbai | Pune | Kolkata | Bangalore | Hyderabad | Delhi | Chennai, This Festive Season, - Your Next AMAZON purchase is on Us - FLAT 30% OFF on Digital Marketing Course - Digital Marketing Orientation Class is Complimentary. Ltd. Digital Marketing for Career & Business Growth, Download Brochure of Certified Digital Marketing Course, Take a FREE 1.5 Hour Orientation Class on, Download Brochure of Data Analytics Course with Excel. Visual example-based content is very powerful, as your readers can learn so much from them and get inspired. Visual content is also an ideal product of content repurposing. Blog Content Calendar Template. They have a different take on content marketing that makes them one of the best content marketing examples for a small business to follow. LinkedIn is home to 40 million B2B d ecision-makers and 61 million senior-level influencers. Here are some more interesting numbers about content marketing: According to Content Marketing Institute, almost 50% of all marketers say that they use the content as a way to reach their customers. You might be knowing about Hootsuite if you are active on social media platforms. That’s worth noting for any small business that has a large number of customers who primarily speak a language other than English. Simply Business uses email segmentation to make their emails most relevant to each business owner. Updated August 2019. Netflix has a reputation of sending very targeted campaigns with movies and series based on watching history. This was really effective as it made the people land at a similar page. But there’s always more to share that will help a business owner. Because it’s targeted traffic, they will likely buy their subscription. In the meantime, it’s also important to focus on, Video Marketing 101: All You Need to Know, The most impressive result so far would be the increased traffic to our blog, specifically to the page campaign. If you want to listen to the coolest viral content marketing examples then this is going to be among the best. Within a couple of weeks, the lead became a paying client.” – Anfernee Chansamooth, The Complete List of Video Marketing Tools, My main focus when writing the content was to provide extraordinary value to my readers or visitors, as well as a boost to my website traffic.
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