A longer page designed to educate users and drive qualified leads and conversion rates for your team. The bottom line—they crushed their bottom line. Our landing pages are affordable and easy to use. Which is exactly what makes this page so compelling—a showcase of benefits through messaging, video, testimonial, and imagery. UENI, which provides marketing and advertising services to small businesses, proves anticipation can be a powerful thing with this relatively vague, yet high-converting landing page targeted at ecommerce clients. Use this info to create personal and effective landing page copy. Are Your Lead Generation Landing Pages Conversion-Ready? KlientBoost KlientBoost lead capture page asking for minimum personal information. Three more benefits are included here. In exchange for contact information, you can deliver a valuable offer to visitors in a number of ways. Facebook Giveaway Landing Page Example. Locate call to actions in different parts of your landing page: at the beginning to make a point, at the end to lead to the conclusion, and a few times in between as a reminder. Instead of leaving prospective pupils to figure it out on their own, VIU created the “Worth It” campaign centered around this lead generation landing page. The copy is doing a lot of heavy lifting, too. As they continue down the landing page, more general and experiential benefits of a VIU education are showcased—like small class sizes, an inclusive community, and laid back “island life” on one of the world’s most beautiful natural playgrounds. The majority of landing web pages will certainly have a lead magnet, or a totally free gift, for an email address. Every sentence in this description is important. The first lead generation landing page on our list is this simple, aesthetically pleasing page from KlientBoost. Video Marketing Blaster: https://www.vidsociety.com/video-marketing-blaster-review/ - In this review and demo of Video Marketing Blaster, I'll show you a case study . That is why creating a good landing page that talks to your customers is a tough challenge to undertake. It makes users think, “Yeah, you’re right, my website is important!”. Lead generation landing page design gallery and examples Showing Lead generation landing page examples Show All Pre-launch eBook Event GDPR compliant Lead generation Nonprofit Photography Pre-built Real estate Restaurant Sports Templates Travel Webinar Wellness and beauty In a handful of sentences, they’ve managed to communicate everything they need to about who this offer is for, why it’s great—as the headline claims—and what makes it special (exclusive access). Perfect for squeeze pages, newsletters, and contact forms. That said, they don’t go overboard with form fields—there are just enough questions to get a context for that visitor’s needs while keeping their time, and value of their exchange, in mind. The folks at National Sewing Circle (and their marketing agency, TN Marketing) are seasoned pros at effective lead generation. Webinars are one of the biggest lead generation tools you can use to bring in new customers. It isn’t about how long your copy is, it’s about what’s in your copy. They need to clearly see the value on the other side of that “sign me up” button. Plus, the submission form is simple. When looking at landing page examples for inspiration, . Jan 29, 2014 - Lead Generation is not a new form of gaining new business, but it now has a new approach. Another type of a lead generation landing page is a pop-up. Pay attention to the colors — the entire page is designed in dark and light green shades mixed with white, while the CTA buttons are bright yellow, which makes them more salient. Wouldn’t you rather walk around the store and learn about it before making a sale? This section restates the benefit and how it solves a user’s problem. Being always on the road, I consider myself a thrill-seeking traveler. Divide your text into clear logical parts; write a bold title and a clear description for your offer; add illustrations or some other visual guides. Asana placed logos of companies they’ve worked with on the first page. In insurance terms, that could mean "get a quote," "schedule a medical exam," or any other action relevant to a business's marketing goals. The length of your lead generation landing page will decide whether you’ll write a subheading or description. Your eyes instantly . So, maybe Litmus won’t get the same amount of subscribers, but they’ll build trust with new users right from the beginning. trackcmp_s[0].parentNode.appendChild(trackcmp); They’re an especially smart tactic for ecommerce, given that you’re incentivizing prospective customers and promoting a product at the same time. Just getting started collecting subscribers? So you know what a lead generation landing page is and why you need them. I draw inspiration from fresh experiences and meeting new people, and look at life as our very own works of art. Who wouldn’t want to work with a business who has the world’s best clients? To provide you with some inspiration, here are some top-performing examples: WalkMe. Learn how a lead generation landing page can help your business attract more prospects and get inspired by some…. acTrackVisit(); This is another one of ours. Lead generation content, well… generates leads. All of this makes it easier for you to get to the point . While it may appear particularly lean at first glance, therein lies its effectiveness—combined with thoughtful placement and strategic targeting. The benefit is three-fold: Condair gets a contact portal and wealth of data for prospects who may have otherwise anonymously left their site, a relationship is instantly established through reciprocity, and said prospects get a cool little present before they even become Condair customers. document.cookie = "ac_enable_tracking=1; expires= " + expiration + "; path=/"; Show All Pre-launch eBook Event GDPR compliant Lead generation Nonprofit Photography Pre-built Real estate Restaurant Sports Templates Travel Webinar Wellness and beauty Pre-launch eBook Event GDPR compliant Lead generation Nonprofit Photography Pre-built Real For example, the Obama 2008 analytics team tested 24 different variations of buttons, images, videos, and call to actions to define the very combination that raised their sign-up rate by 40.6%. Landing pages don't need to make a sale, and they shouldn't pretend to be your homepage. This tells users you care about their privacy. Product landing pages are used to make the immediate sale of a product. In this case, UENI’s applied a light hand in copy and design to beautifully capture a feeling of “mystery” while giving enough detail away to intrigue the right clients. Conversion intelligence is changing the digital marketing world. Your eyes can easily go from the headline all the way to their testimonials. var trackcmp_h = document.getElementsByTagName("head"); Additional resources: on the blog you can find more examples of landing page designs, as well as WordPress templates and Bootstrap landing pages to create high converting landing pages. The end result is that your readers wander away, maybe to other parts of your website or . Make sure to hook your reader right from the start. The best part of this landing page is the dark background. It helps customers think of you as a human (because you are one). Don’t get caught up with what looks good, focus on what works. A valuable offer, relevant messaging, clear CTA, and a little design flare is a solid place to start. The following contest examples use dedicated landing pages to drive traffic and encourage more people to enter. Litmus. Lead Generation Landing Pages. Stick to active and easy to read words instead. Their lead generation landing page for a Home Workout Pack for the 28 by Sam Wood program is a perfect example of this, currently converting at 91%. function acEnableTracking() { So there’s already a huge value proposition served up in the hero section, before visitors even start scrolling to the rest of the goodies below. Plus, they added a noteworthy statistic at the top. These pages are very versatile but are most often used in the middle of the sales funnel, at the point where customers are evaluating your offerings and are on the cusp of moving towards the intent to either convert or walk away. This avoids distraction and loss of conversion rates. It’s super smart for Condair to offer a gift in exchange for their information so they can get in direct contact, and to use page real estate for additional form fields that help qualify leads instead of trying to dazzle them with superfluous design or slick photography that doesn’t hold much weight for their prospects. A photo puts a face to your brand. If there's one company on this planet that understands good landing page design, it's our friends at Unbounce. We’ll start off with a simple, yet converting lead generation landing page. “Unbounce is a very easy tool for us to build landing pages in a short time that usually convert much better than landing pages set up in our clients’ website platforms. if (trackByDefault || /(^|; )ac_enable_tracking=([^;]+)/.test(document.cookie)) { In order for someone to want to give you their email address, you require to give them something of . This CTA targets the point of this landing page – to download their 2016 report. Typically a form or a click popup will collect information for further relationship development. Get this template . ckbk is a digital cookbook service that brings the world’s best recipes online, making classic and contemporary cookbook content available to members in one convenient place. Once they feel comfortable, they’re more likely to buy your service and become a long-lasting customer. Most landing pages offer an incentive or freebie in exchange for a visitor's name, email, phone number or address. There’s no fluff, only value. Portnox. Typically a form or a click popup will collect information for further relationship development. The print may be small, but it’s impactful. You can always use your subheading to state the value and benefit of your product. Among the plethora of landing pages I've seen from Unbounce, this ebook landing page design is crisp, clean and communicates everything you need to know about their ebook and why you . How they got it right: Leads with a clear and concise value proposition and call-to-action. Susan David's page is another great example of a lead generation page. The page begins with a call-to-action "Avoid running out of money…" strengthened by the prominent CTA button which is surrounded by a mention that 1.3 million . Let's dive in! This makes the form-filling process more engaging, and can make the conversion action that little bit more exciting. And if you want your business . Unbounce and Active Campaign. Like every other type of landing page, a lead generation landing page directs visitors towards a single conversion; in this case, a form fill. Focus on giving as much value as you can to your audience. Lead generation landing page design gallery and examples A lead generation page is an important part of your funnel. Typeform takes care of this by asking one question at a time, just like in a real-life conversation. The good stuff: The business offers a preview of the software in exchange for your personal information. What is a lead generation landing page? If you decide to build two pages, make sure the second page loads fast. There are two main types of landing pages: According to Unbounce, average landing page conversions vary from 2.6% to 6.1% for different industries. They need more than a blank form field. Complete with a bright, eye-catching (and mouthwatering) image gallery of just some of the cookbooks included. Let’s go over ten design and copy tips that would inspire you to create your own landing page which will capture as many leads as possible. A combination of the different styles of landing pages can create a page with a higher conversion rate. As seen in the examples above, lead capture landing pages should have a . Landing Pages for Lead Generation. Plus, it gives you the name and email address of your future buyers. 1. User’s don’t have time to read useless information. Simple and effective. ActiveCampaign hits the nail with their headline. A post-click landing page is a standalone web page with a singular goal: compel people to take action. Unless you’re targeting a specific audience, avoid technical vocabulary in your landing pages. This S lide Share is all about lead generation forms and . Goto Website The headline is large and direct. Use this to educate users on your . Great Landing Pages-How They Can Move Readers to Take Specific Action, Part 1 | November 1, 2012 […] Today, we covered what a landing page is, the first three components of the landing . These are more often used for business-to-business companies (B2B), software as a service (SaaS) businesses and when offering a useful resource such as an ebook in exchange for the viewer's email address. Make every word count. Long copy gets a bad rep. Share on Facebook Share on twitter. Those goodies being a wealth of resources, delivered through engaging video, statistics, easily digestible summaries, and a straightforward Q&A format that voices common concerns students have followed by all of the programs, benefits, and opportunities VIU offers to help and guide them. Your call to action should tell the user to do something (ie. If there's one company on this planet that understands good landing page design, it's our friends at Unbounce. @teammangomedia. For most estate agents, any of the reasons above signal they need a landing page. It shows that you care about their preferences. There’s a variety of content you can use to convince users to enter their email address. This landing page is focused on remote businesses. 10. When you write a description, think about how valuable each word is. Looking for lead generation landing page inspiration? Make sure your content is relevant and you provide a working solution to a real problem or request your prospects might have. Ebook landing page examples Unbounce ebook landing page. Lead Generation, Branding & Visual Design, Content Strategy, Digital Marketing, Web Design & Development; 3 min read; Landing the Page: 5 Examples of Successful B2B Landing Pages. Catering to a thriving and active community of sewing enthusiasts, they’ve chosen to offer a cute, fun, and broadly-applicable pattern with an incredibly low barrier to entry. They need an incentive, aka, your lead gen content. Bad landing pages can really upset me. Like every other type of landing page, a lead generation landing page directs visitors towards a single conversion; in this case, a form fill. Consider using photos of yourself or your team on your next landing page and A/B test it. They’re usually short and sweet. Preview. This is perhaps the first thing your potential customers will see, so you'll want it to be beautiful, easy to fill out, and friendly. Long-form lead generation landing page. The landing page below, also created in Unbounce, links out to each pattern’s respective download page, all with similarly high conversion rates. When you send valuable content to your prospects, they’re constantly reminded about your business. The first lead generation landing page on our list is this simple, aesthetically pleasing page from KlientBoost.. Make effective marketing decisions at speed. The landing page examples below show how lead generation is done well. FabFitFun ask users to share their email in return for some advantageous offers and deals. The company dedicated an entire page to their free guide called 15-Minute Retirement Plan. Making sure not to bury the lede, VIU focused on the clearest incentive—that sweet, stone cold cash—and put its entry form right at the top of the page. In fact, 50% of B2B marketers devote their content marketing efforts to lead generation content. } else { The elements that go into designing a landing page greatly exceed the traditional values that older generation websites had. Avoid using standard CTAs like, “submit” or “download.” These are overused and impersonal. And that said investment in education brings other concerns along with it, like which field or studies should they put that investment toward, and what’s their career potential once it’s been made? Plus, the white background is clean and helps you focus on the copy. Too many of them try to do too much, which leads to confusion on the part of the customer. Learn how to use AI and machine learning insights to get more conversions. The first one leads users to the second page. Surrounded by colorful graphics and laid over a photo of fresh-faced students gathered on a beach, a cheerful, people-centric message is instantly communicated, featuring the coastal Vancouver Island backdrop that sets VIU’s campus apart from others. A landing page is a website used to collect email addresses from site visitors. Also Read: 10 Simple Ways to Optimize Your Website for Lead Generation. Lead Generation Landing Pages. Direct them to your services. Another example of a lead generation landing page from Neil Patel includes an element of gamification. Off we go! These features shouldn’t be chosen at random. Keep this in mind – most users won’t give away their email for no reason. This makes the form-filling process more engaging, and can make the conversion action that little bit more exciting. The title of your landing page should be short and specific. Instead, use active and personable language. Hootsuite Your signup form is where you ask for a name and email address. Now, when it comes to creating a B2B landing page for lead generation, there are few essential elements that you must add to get higher conversion. To achieve this . For example, you could say "Get my Free Ebook" or "Start My Free Trial" - these are both much more action-oriented and directly highlight the benefit you're providing your lead generation landing page visitors. Remember, you should tell your audience what to do next with a call to action. You likely don’t have to look further than your own inbox to see why—there’s no shortage of companies ready to flood you with their latest and greatest offers. Airbnb. You'll learn how a lead generation landing page can help your business attract more prospects, see what elements will make it more effective, and get inspired by some lead generation landing page examples. Your eyes instantly focus on what’s being presented to you. 0. Try not to bombard visitors with a bunch of animations, colors, and design elements as the sole purpose of a lead generation landing page is to deliver the message and get the lead. } 1. Landing pages are a key real estate lead generation tool with a key purpose: to entice visitors to provide their contact information so you can get in touch with them for marketing and sales. Descriptions are a longer version of a subheading. According to the. An opt-in checkbox is also included at the bottom. You can go the extra mile and provide a free tool that your prospects can find useful. trackcmp_h.length && trackcmp_h[0].appendChild(trackcmp); Here are some effective landing page lead generation examples. If your goal is lead generation in the form of more registrations to your event, and you plan to use email marketing as the medium of promotion, then direct subscribers and potential customers should receive an email with a clear call-to-action button linking to a landing page dedicated to . And once your landing page has bought you a plenty of warm leads, remember to use SendPulse to communicate with them. presenting a value proposition that addresses real problems of your audience; writing a clear copy and accompanying it with bold design; creating bright call to actions and repeating them a few times throughout the page; investing in valuable freebies and downloadables. That value is communicated through more than just copy. Your first thought might be, “Well doesn’t that defeat the whole point of this landing page?”. The top of the page usually has the headline or informative copy, not the call to action. var trackcmp_email = ''; Many people think their audience don’t have the attention span for a long description. Don’t let that seemingly innocuous little carrot fool you—this page packs a serious conversion punch at 88% of over 3,400 visitors. Great landing page examples for 2021 1. It presents both . However, you might be wondering what a good lead generation page looks like in the real world. We'll start off with a simple, yet converting lead generation landing page. Do you see how much more personal the second CTA is? I'm passionate about marketing and appreciate a chance to share this passion with you. For example, you could say "Get my Free Ebook" or "Start My Free Trial" - these are both much more action-oriented and directly highlight the benefit you're providing your lead generation landing page visitors. Don’t be afraid to create a bold heading. HubSpot is Another platform for creating a stunning landing page with pre-built HubSpot's landing pages examples and landing pages templates that makes your works simples. This frees up our technology team to focus on other initiatives and ensures we can move forward with speed and confidence.”. 7 Lead generation landing pages to learn from 1. And that you’re offering something really great to make trading their email a total no-brainer. They used the same basic strategy below for another client, Bellas Hus, a clothing and home goods retailer—to equally impressive results at 80% of over 4,000 visitors converted. See more ideas about landing page examples, unbounce . Frank & Dick’s winning formula is as straightforward as it is effective: a high-value giveaway package, enticing product photo, low barrier to entry, clear CTA, mobile customization, and thoughtful, granular targeting (oh, and making sure everything is GDPR-friendly!). Quite like the name suggests, these pages have a lead generation form, and they aim to generate new leads for your business. As a subscription-based business, landing pages are key to ckbk’s marketing in order to grow their email lists and drive more signups. There are only a few fields you need to fill out before you get started. To wrap up, they end with a list of benefits. They usually end with a lead capture form that asks for the reader's name and email address. Optimizely organizes their signup form into two steps. The page offers to send the results via email, collecting the contact information of users who might be interested in her content. It’s easy to get caught up with designing a beautiful landing page. This opt-out form creates trust with your audience. How to Automate Lead Generation. This is a great example of a landing page with no fluff, aka, unnecessary info. It also makes the purple CTA button stand out. This landing page is super simplistic! Their lead generation landing page for a Home Workout Pack for the 28 by Sam Wood program is a perfect example of this, currently converting at 91%. You’ll learn how a lead generation landing page can help your business attract more prospects, see what elements will make it more effective, and get inspired by some lead generation landing page examples. Mobile landing pages can be powerful for both sales and lead generation. 10. Lead generation provides value towards your customer relationships and sales cycle. This small print catches anyone who isn’t sure about signing up. To get to the point, a lead generation landing page builds you a list of future buyers. See below for some examples of what you can offer on landing pages: 16. 2. Learn the ins and outs of high-converting ecommerce landing pages from 27 real-word examples. Written by Windmill Strategy Aug 6, 2020. By Hayley Mullen on July 14th, 2020 in Lead Generation | Be the first to comment. You should also A/B test features to make sure you’re on the right track. Your business can benefit from lead generation landing pages, especially if you focus on. Nearly all of these high converting landing page examples use clear, concise messaging and design to attract their audience to this section. What is a lead generation landing page? You can assure new users and mention your privacy standards under the submission form. acEnableTracking(); Lead Generation Landing Page: Best Practices and Examples. To help you to craft your own landing page to generate leads for your business, we look at what works and what doesn't. 1. The Airbnb "Overview" page is short, simple and straight to the point. Beautiful landing pages only convert IF it’s targeted to your audience. Plus, the submission form is simple. Here, they’ve done something a little different than your typical lead generation strategy by incentivizing registrations with an extended free trial voucher. The most often used is the lead generation landing page. Visitors to this page are likely already problem aware, somewhat solution aware, and probably in some stage of evaluation.
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