Found insideNumber of social media users worldwide 2010-2021. (n.d.). Retrieved from http://www.statista.com/statistics/278414/numberof-worldwide-social-network-users/ 3. Company Info. ... U.S. YouTube ad advertising 2018 | Statistic. (n.d.). Retrieved from, Slefo (2020). Recent Advances in Digital Media Impacts on Identity, ... - Page 229 Retrieved from, Lebow (2021). 98% of Australian internet users aged 16-64 still use a conventional search engine, over 1 in 3 users turned to social media to gather information about brands they were considering. Facebook leads the way in the most popular platforms with 86% traffic. Cultivating Copyright: How Creators and Creative Industries ... Videos on Social Media. LinkedIn ads now have the potential to reach 56% of the UK’s adult (18+) population, and 13% of the global adult population. With all the good things that come with social media, we must also be aware of the negative impact excessive use can have on our emotional and mental health. Found inside â Page 799CLINICS CARE POINTS Social media is a powerful tool that can be utilized to advocate for our patient's best interests both inside and ... Available at: https://www.statista.com/ statistics/266879/facebook-users-in-the-us-by-gender/. As of April 2021, internet users in the Philippines spend the most time on social media with a daily average of 4 hours and 5 minutes. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. 36 Social Media Marketing Statistics for 2021 | Sprout Social Though our article will certainly not get into the discussion of how much is too much when it comes to social media use, we hope it can be a starting point for readers to research and learn more about the topic. Brands are well-placed on social media. 91% of Social Media Users Use Mobile Devices . As of June 2019, Facebook reports an estimated 2.4 billion Monthly Active Users. document.getElementById("comment").setAttribute( "id", "a33bc3fec616147e559bc71a5184153f" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. In 2020, 71% of heavy social media users reported feelings of loneliness, up from 53% in the previous year (CNBC, 2020). They are followed by Nigeria (3:46), Brazil (3:41), Colombia (3:40), and Kenya (3:33) (eMarketer, 2021). Social Media Stats Worldwide | Statcounter Global Stats Many people have talked about the decline of Snapchat over the last couple of years, but in 2020 the total number of global and UK users actually rose. Pinterest. Therefore, using a relevant hashtag in your social media strategy is essential when creating social media campaigns. These statistics clearly show that social media in India is booming, and had a successful 2020. In the second quarter of 2021, users worldwide spent time mostly on social apps. Contemporary Issues in International Relations: Problems of ... - Page 4 LinkedIn turns 18 years old in 2021. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. Found inside â Page 251Number of social media users worldwide from 2010 to 2021 (in billions). Retrieved from www.statista .com / statistics / 278414 / number - of - worldwide - social -network - users/ Twitter. Among US Pinterest users, 9% say they use the app at least once a day. 50% of the total US population used YouTube for music consumption every week (Rain News, 2019). With 1.5 billion downloads around the globe, India led the list with 446.8 million downloads. Social media has become so ingrained in people’s lives that it’s hard to imagine a world without it. The Vision of the Future of Obstetrics & Gynecology, An ... - Page 799 Social Media Statistics That Matter to Marketers in 2021 ... On average, 11 gigabits (GB) data is consumed by Indian mobile users every month, making India the leading mobile data consumer globally. We assume that, as global access to the internet increases and new platforms emerge in the future, more people will be interacting online and on social media. Leveraging Computer-Mediated Marketing Environments - Page 450 As of early 2019, 54% of Indian social media users were between 20 and 39 years old. The latest (January 2021) TikTok statistics indicate that the social media platform had 689 million monthly active users globally (DataReportal, 2021). Retrieved from, Sehl (2021). In the UK, Facebook now has a reach of 38 million people, which is unchanged from this time last year. It has also had a detrimental effect on advertising revenue over the past 3 years. 18% of the users look at this social media platform as a source of news. India has topped the list for the most apps downloaded in any country, with more than 19 billion apps downloaded in 2019. The overall mobile data consumption in the country increased by 47% in the year 2019.96% of data traffic consumed constituted 4G usage throughout the country, whereas 3G experienced a 30% decline. According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media.This means that in 2021, an eyeball popping 9.84 million people come online on social media almost every day out of a population of 9.94 million people. Found inside â Page 14Available at: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. Jibril, A. B. et al. (2019) 'The role of the social media brand community on consumers' purchasing attitude', in ECSM 2019 6th European ... These data include the number of people who have used the internet, those who use the internet frequently and those who have never used the internet. Marketers rely on current social media statistics and trends to guide their campaigns and other social media-related activities. This means that if you use social media it is almost certain that you use multiple platforms. 87% of American millennials use Facebook at least once a week. It is estimated that over 29.7% of Americans increased their social media consumption by 1-2 hours during the pandemic. Marketers can reach 52.1% of the UK population, over 13 years old, with advertising. Over 84 percent of organizations are recruiting via social media with another 9% planning do to so that hasn't already. 200 million Instagram users visit at least one business profile daily (Instagram, n.d.). Eighty percent of all pins are repins and it takes a pin 3.5 months to get 50 percent of its engagement. Moreover, Bengali content has also experienced an increase in online videos viewed in India. That means that 63.2% of the world population uses the internet. The hot new social app of the moment, which is still invite-only, has sparked a huge wave of fans. Instagram and YouTube are far behind, with 5% traffic on Instagram and 3.2% traffic on YouTube. Only 1.6% of users added less than 15 minutes to their usage (eMarketer, 2020). Found inside â Page 454Number of social network users in India from 2015 to 2023. Retrieved from https://www.statista.com/ statistics/278407/number-of-social-network-users-in-india Statista. (2019a). Number of global social media users 2010-2021. Copyright © 2021 FinancesOnline. Found inside â Page 190Tankovska, H. (2021). Number of social network users worldwide from 2017 to 2025. Statista. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users. USC. (2017). MS digital social media. Retrieved from, Omnicore (2021). As of June 2019, Facebook reports an estimated 2.4 billion Monthly Active Users. 40.4% of internet users are on social media for work purposes; 44.8% of global internet users used social media to search for brand information in 2020 56% of girls and women between the ages of 16 and 24 conduct brand research on social; Source: Global State of . Be nice. Of all the social media platforms, Pinterest has the greatest gender imbalance – 77% of all users are female. Pitch deck: TikTok says its 27m users open the app 8 times a day in the US. 46.7% of all active mobile internet users log on to YouTube monthly (Backlinko, 2021). The biggest challenge is often creating content that will connect with your audience on Facebook Messenger and won’t be viewed as an interruption from the user experience. The average session duration on Tiktok is 3 minutes 32 seconds with 8 pages viewed per visit (Similarweb-Tiktok, 2021). Half of all UK office workers can contribute social media to the success of finding their last job. Among social media users who tried a new platform during the pandemic, 33% tried Tiktok (Digitalcommerce360, 2020). Over the last five years, the total number of social media users (i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. Found inside â Page 207Accessed 13 Aug 2020 Iqbal, M.: âInstagram Revenue and Usage Statistics-2021,â Business of Apps (2021). ... 55, (2020) Khamis, S., Ang, L., Welling, R.: Self-branding, 'Micro-Celebrity' and the rise of social media influencers. There are now an estimated 4.20 billion social media users globally, according to the Digital 2021: Global Overview report. Of course, time spent on social media by country varies. Moreover, businesses consider social media and marketing software as important tools in their digital marketing strategy. 328 Million Social Media Accounts Were Created Between 2018-2019 . Found inside â Page 269Heterotopian selfies: How social media destabilizes brand assemblages. ... Number of social media users worldwide from 2010 to 2021 (in billions). https://www.statista.com/statistics/278414/number-of-worldwidesocial-network-users/. Internet users spend an average of 144 minutes on social media per day. Home internet and social media usage Use of the internet and social media and how long we use it for. 97% of B2B marketers use LinkedIn to help drive their content marketing strategy. 300+ social media marketing statistics you shouldn't miss to create an actionable and result-oriented marketing strategy in 2021. It is also 920 million more than the number of social users in 2017, which represents a whopping 32.2 percent jump in just five years. Here is a quick look at some statistics on social media in India to get you started: You read that right!India made a significant jump from 326.1 million social media users to a whopping 376 million users. A more recent estimate showed that there were 4.2 billion social media users at the start of 2021. The figure was a 1.6% increases for the period stretching from April 2019 to January 2020. The app has been growing quickly, with a reported 600,000 active users in December, to 2 million just over a month later in January 2021. App & social media usage. There has been a shocking increase in the 900 million hours TikTokers in India spent in 2018 to 5.5 billion hours in 2019. 2021 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Infinite Dial report, found surprising shifts in how Americans use social networks. Retrieved from, Snapchat (n.d.). Quarterly Twitter revenue is over $1.1 billion as of Q2, 2021. 74% of all Facebook users use this social media platform every day. The gender split is still slightly skewed towards females (54% vs 46% males). UK social media platform statistics haven’t changed dramatically, except for the continued growth in popularity of TikTok. Found inside â Page 33Number of social network users worldwide from 2010 to 2021. Retrieved from www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. Statista. (2017b). Social media marketing usage ... Retrieved from, Similarweb-Pinterest (2021). The Indian population has taken to social media like duck to water. Android users spend an average of 13.3 hours using Tiktok every month (Hootsuite, 2021). Last year 70% of all watch time was on mobile. (Statista) That's a hell of a lot potential customers! By continent, South America spends the longest . Found inside â Page 264Most popular social networks worldwide as of January 2021, ranked by number of active users (2021). ... by internet users worldwide from 2012 to 2020. https://www.statista.com/statistics/433871/daily-social-media-usage-wor ldwide. Get your business started on Instagram. The average Instagram visit lasts 7 minutes 37 seconds with about 11 pages visited per session (Similarweb-Instagram, 2021). The average pin is repined 11 times. If your brand is targeting this market, then Snapchat should definitely still be a consideration. 61% use social to communicate with family, friends and acquaintances. The COVID-19 pandemic led people towards social media for multiple reasons. This age bracket makes up 44% of total users. This professional networking site is the top social media platform for B2B social media marketing. Whether it is posting pictures of beautifully made Dalgona coffee or discussing IPL cricket matches, the use of social media in India is undoubtedly booming.The penetration of accessible internet connectivity and the recent lockdown have drastically increased the country’s number of social media users. Globally “researching products to buy” is one of the top primary reasons for people to use social media, up to 27.5%. 81% of users say they prefer videos on social media over other content types. The average WhatsApp user on the Android platform spends 19.4 hours per month (38 minutes per day) on the app (Hootsuite, 2021). Retrieved from, Verto Analytics (2019). . Weekly YouTube music usage among US population 2014-2019. Unlike other social networks, where users scroll passively through newsfeeds, YouTube users are intentionally searching on the platform for videos to watch, and are increasingly doing so on mobile. Almost all social media users access platforms via mobile devices, a whopping 98.8%. An average person spends 145 minutes every day on social media. The good news for social media marketers is that Facebook engagement in the UK is still way ahead of the global average. TikTok user statistics . Facebook marketing takes up a significant amount of digital ad spend in 2021. Although the platform is still in its infancy, it is already the 7th most active social media app in the world. Retrieved from, Schomer (2020). Currently, 17.8% of all Instagram content are video posts, 17.3% are carousel posts and 64.9% are photo posts. Wow! This number also represents a 42% increase in social media users in the last decade. Most Popular Social Networks. The latest Digital 2021: Global Overview report, created by We Are Social and Hootsuite, is an incredible source of digital insights and stats which can help brand marketers to make informed decisions in the months ahead. That’s 66% of the total UK population over 13 years old. Executive Summary. Found insideNumber of social media users worldwide from 2010 to 2021 (in billions). Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-socialnetwork-users/ Statista (2017b). Percentage of U.S. population with a social ... The Global Social Media Statistics for 2021. 8.85% of the worldwide social media users access Twitter. Found inside â Page 28Number of social network users worldwide from 2010 to 2021 (in billions). https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ Euractiv. (2013). MEPs approve laws to curb counterfeit drugs. LinkedIn has consistently grown over the last few years and engagement is at record high levels. There’s a great blog about the app and its potential here from Social Media Today. Retrieved from, Dean-Whatsapp (2021). It also has a strong userbase of those between the ages of 25 to 44. This number is estimated to reach 448 million by the year 2023. Retrieved from, Mohsin (2021). By 2023, the number of social network users in the U.S. is expected to reach 257.4 million. Found insideâNumber of Social Media Users Worldwide from 2010 to 2021 (in Billions)â https://www.statista. network-users/ (accessed ... âFacebook StatisticsâBrands,â Socialbakers, http://www.socialbakers.com/ statistics/facebook/pages/total/brands/ ... This goes down to 1% for 10-100K followers, and 0.73% for over 100K. Time spent on Tiktok by US users grew 375% year-over-year in 2020 and among children under 15, daily usage increased to 82 minutes from 38 minutes between May 2019 and February 2020. The average session duration on Facebook Messenger is 1 minute 48 seconds (Verto Analytics, 2019). A total of 72% of US adults used social media in February, 2021. Social media usage is so widespread across so many geographies across the globe that the busiest of . Social media marketing trends in 2021. WhatsApp 2021 User Statistics: How Many People Use WhatsApp? Despite the movement towards social self-care and reducing screen time that we saw in 2019 and early 2020, people aren’t turning their backs on social media. The average Instagram user posts once a day (Datareportal, 2020). Indians, on average, spend about 2.25 hours on social media daily. We list the relevant social media statistics that will help you with your goals and marketing efforts. 90.4% of Millennials Use Some Form of Social Media. ; YouTube's most subscribed channel is T-Series (186 million subscribers), while the channel which generated the most revenue in 2020 was Ryan's World (29 million . In the UK it’s estimated that 53 million people are reachable via ads, which equates to 84% of all adults (18+). Retrieved from, Similarweb-Snapchat (2021). That's why we compiled these social media statistics for 2021 covering the top guys: Facebook, Instagram, YouTube, and TikTok. The average session duration on Pinterest is 4 minutes 48 seconds with about four pages visited per session (Simiarweb-Pinterest, 2021). Follow these links for more in-depth analysis of the impact of social media on American life. Social Media Marketing Statistics 2021. Consumers spend an average of 2 hours and 24 minutes every day on social media and messaging apps. Found inside â Page 4January 2019's digital media statistics are shown in Figure 1 in detail. ... 2013 2014 2015 2016 2017 2018 2019 2020 2021 Number of Users in Billions Figure 2: Statista (2019), Number of Social Network Users Worldwide from 2010 to 2021, ... Found inside â Page 92Tankovska, H.: Number of global social network users 2017â2025 (2021). https://www.sta tista.com/statistics/278414/number-of-worldwide-social-network-users/ 4. Islas Carmona, O.: El prosumidor. El actor comunicativo de la Sociedad de la ... Social Media Statistics help Social Media Managers decide the best strategy for their brand. A total of 17 social media platforms now have 250 million or more monthly active users (MAU): Facebook - 2.74+ billion. In a March 2020 survey, the top three social media platforms that people said they will use more while confined in their homes during the pandemic were YouTube (63.7%), Facebook (62.3%), and Instagram (43.1%) (Statista, 2020). The total Twitter users’ statistics in India still didn’t surpass Facebook users’ numbers. Meanwhile, Facebook Messenger has a monthly usage session of 77. In fact, the worldwide unique user total grew by a staggering 520 million over the past year. Found inside â Page 468statista (2018a) Number of social media users worldwide from 2010 to 2021 (in billions).. https:// www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. Accessed 19 Feb 2018 statista (2018b) Most popular social ... Social Media Usage Statistics per Network, Facebook and YouTube are still global leaders, WhatsApp is the most popular mobile messaging app, 68 Social Media Usage Statistics for 2021: Time Spent & Impact on Health. The death of Chadwick Boseman became the most retweeted post in India. There is dramatic user overlap too. The usage of social media around the world is ever-increasing and is, without a doubt, one of the most popular online activities that internet users engage in. Daily usage increased to 82 minutes from 38 minutes between May 2019 and February 2020 (TechCrunch, 2020). Social Media Use in 2021 from Pew Research Center. The average session duration on Facebook is 4.82 minutes (Verto Analytics, 2019). One of the most valuable things about Pinterest is the long shelf life of Pins. Indians above 40 years of age take up the smallest share of social media use. But which social media statistics would matter for 2021? 45% of marketers cited "drive conversions" as a key business outcome for social in 2021. Coronavirus Consumer Survey. 49% of millennials reported that social media influenced them to overspend on experiences (Schwab, 2019). As of October 2021, 4.55 billion people are active on social media. “More and more people are using the feed and giving feedback to their network’s posts: our members generate tens of millions of viral actions (likes, comments, and reshares), and the number is increasing more than 50% YoY.”. Also, from We Are Social, the places where social media use is growing the fastest are: Saudi Arabia (32 percent) and that 2020's social media use in the Philippines averaged at 4 hours and 12 minutes. On average, around 550 million hours were spent on social media. Social Media Fact Sheet. The Indian WhatsApp users statistics showed a 100 percent increase in rural areas, showing that this messaging service’s reach has widened beyond the urban areas. Retrieved from, Similarweb-Instagram (2021). This equals about 51% of the world population and 83.36% of internet users. US Consumers Spend More Time in Tiktok than amazon prime video. Found inside83 Statistics Portal, âNumber of Social Media Users Worldwide from 2010 to 2021,â ... 85 KiDeuk Kim, Ashlin Oglesby-Neal, and Edward Mohr, 2016 Law Enforcement Use of Social Media Survey: A Joint Publication by the International ... For reference - active users of other social platforms: Facebook - 2.9B, YouTube - 2.2B, Instagram - 1.4B, TikTok - 1.0B, Snapchat - 500M, Pinterest - 480M, Twitter - 397M. Retrieved from, Dean (2021). Interesting YouTube Statistics. All B2B Directory Rights Reserved. The Global State of Digital 2021. Snapchat Statistics and Revenue. According to statistics released by Hootsuite, the rate of growth in social media users is not slowing down at all. To better understand Americans' use of social media, online platforms and messaging apps, Pew Research Center surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline . Found inside â Page 147Number of SM users worldwide from 2010 to 2021 (in billions). Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. Accessed on July 31, 2018. The Statistics Portal. (2018b). Like Facebook, the majority of users are men (73.3%).The largest user group ranged between the ages of 18 to 24 years. EU Office: Grojecka 70/13 Warsaw, 02-359 Poland, US Office: 120 St James Ave Floor 6, Boston, MA 02116. YouTube Revenue and Usage Statistics (2020). Found inside40 Government Departments are using a Social Media Surveillance Tool: ... Sproutsocial (2021). ... media users in 2020, by region: https://www.statista.com/ statistics/295619/regional-distribution-of-social-media-users- worldwide 67. In every age group and for every platform, female usage is significantly greater than male usage. Businesses and users exchange more than 20 billion messages every month on Facebook Messenger (Messenger News, 2019). How Many People Use YouTube in 2021? As we mentioned in our Social Media Trends for 2021 blog video will be an ever-increasing content form on Instagram. Images come next, with 68% preference, and text posts come third (31%). More than 100 billion messages are sent each day on WhatsApp (Backlinko, 2021). Note: Figures for social media users shown here and in our complete Digital 2021 reports may not equate to unique . Found inside â Page 40A PANDEMIC IN THE ERA OF SOCIAL MEDIA â THE RADICALISATION POTENTIAL Although there have been historical ... in Asia it was 63.8 per cent and Africa 43.2 per cent (World Internet Users Statistics and 2021 World Population Stats, 2021). Internet users in India use mobile phones as cheap alternatives to Wi-Fi and broadband connections that need laptops, PCs, and other equipment. Retrieved from, Rain News (2019). Interestingly, when looking at social media usage for work, male usage is higher in all age groups. Retrieved from, Riehm, Feder, Tormohlen, et al (2019). 74% of US adults who use Facebook say they visit the site at least once a day, while 51% say they visit multiple times a day (eMarketer, 2019). Richest Men And Women In India – 2021, Top Banks In India – Everything You Need To Know In 2021, Online Shopping Statistics and Fascinating Facts 2021, Employment in India Statistics & Facts – 2021, India Social Media Statistics & Facts – 2021, Demographics of Social Media Users in India, Impact of the Coronavirus (COVID-19) on Social Media Usage, Top Social Media Trends in India 2020-2021, The number of social media users in India were 376.1 million in 2020.
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